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About Hitsville Reverb Chambers
Hitsville Reverb Chambers reproduces the echo chambers at Hitsville U.S.A., the Detroit house where Motown records were made and where some of the most recognizable reverb in popular music was created. These chambers were physical rooms with speakers and microphones, and their sound is distinctive: dense, warm, and slightly dark, with a character that flatters almost anything placed in it. Reproducing them means capturing the specific geometry and materials of those rooms.
The plugin suits producers working in soul, funk, pop, rock, and hip hop — anywhere the Motown aesthetic is relevant — and equally suits contemporary productions wanting a reverb with genuine character rather than neutrality. It is used on vocals, drums, guitars, and keys, and on full mixes where a vintage space is wanted. It runs natively on macOS and Windows without UA hardware, or accelerated on Apollo interfaces and UAD Accelerators, in VST3, AU, and AAX formats, and is a UAD Native (UADx) title in the company's reverb collection.
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Free Mixing & Mastering Plugins
Hitsville Reverb Chambers
by Universal Audio
An emulation of the legendary Hitsville U.S.A. reverb chambers, capturing the sound of classic Motown recordings.
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